I’m sure you’ve read it over and over again. You’ve seen the before/after pictures of people who’ve lost 20 pounds in 8 weeks.
And right above those photos, you’ll see a nice caption of ’So What’s Your Excuse?’ — which is meant to inspire and urge you to action, but it doesn’t typically do this for most people (that I’ve interacted with at least).
Instead of spurring you into action, it just makes you feel bad. Like all of the effort you’ve put in isn’t good enough.
Or you’re just not cut out for improving your body and getting into better shape.
When someone shoves before/after photos in your face and asks you what your excuse is, it’s not really helping you uncover the root of your inaction.