“If You STILL Struggle With Your Weight, You’re Being Sabotaged By One Of These 6 Psychological Pitfalls RIGHT NOW”

Stay Leaner, Longer Helps You Break The Mindset Mistakes That Lead To Diet Rebound.
Secure 256-Bit Encrypted Payment + Money-Back Guarantee

You're Doing Everything You Can... So Why Are You Still Struggling With Fat Loss?

The ‘Fat Loss Lifestyle’ is so well known, it’s easy to outline a ‘day in the life of’.

First, you get up early to hustle, getting in exercise before the day starts. The sun is barely up and the air is chilled when you leave your home to work out.

Throughout the day, you commit to eating strict meals, ignoring the pizza in the freezer with all of your will power.

This is your life. Hustle and commitment.

But “hustle” and “commitment” are not enough.

And you know this, too. Otherwise, you would’ve been happy with your progress, and finally hit your goals, years ago.

The truth is, you don’t need to work hard when you discover…

The Mental Blocks That Make Fat Loss Exhausting. (But When You Beat Them, Fat Loss Is Effortless!)

If you’re already doing the ‘right things’, you don’t need to train harder. You don’t need to eat a more restricted diet.

Instead, you need to focus on what’s happening inside your head. You need to untangle yourself from the Psychological Blocks that are sabotaging all of your Fat Loss efforts.

But until you’re aware of what the Psychological Blocks you’re dealing with look like, you can’t do anything about it.

Over 5 years, I’ve helped thousands of customers and clients around the world. And what I’ve discovered is that there are 6 common Psychological Blocks that people suffer from.

I call them The 6 Perils.

Which Of These Perils Is Foiling Your Fat Loss?

You’ve probably heard the Ancient Greek aphorism “know thyself” before.

Sounds easy. But as they say — “you don’t know what you don’t know.”

I’ve dedicated the entirety of Stay Leaner, Longer to exploring and understanding each of the 6 Perils. That way, when you face down a Peril that threatens to sabotage your progress, you’ll know what to do.

But before you can face down a Peril with confidence, you need to be introduced to it.


While you never want to admit it to yourself, your expectations of results are probably unrealistic. You probably think hitting your weight loss goals will take 1/4th the time, and with half the effort.

You can thank the expectations that are pushed out by mass media (including this ‘dirty Hollywood secret’) for doing your head in like this.

If you want to succeed, you can’t deal in a dream world with dream rules.


While I could tell you the truth about the ‘one weird trick,’ giving you a ‘silver bullet’ for weight loss, you wouldn’t like it.

Because it would destroy the idea of a cheat code.

At the end of the day, the more you invest in “cheat codes” and “secrets,” the less focus you have for the things that work.


You can’t read yourself to a slimmer waist line.

Why? Because your ability to reshape your body is not directly tied to the amount of information you know.

Information overload creates conflicting models of reality, and breeds self doubt…

Which makes it very hard for you to stick with a program.


Want to fail fast? Change programs as often as you change your underwear.

Everyone else is as guilty of this as you are (myself included), so don’t beat yourself up.

Whenever you see yourself acting like the dog in ‘UP,’ ask yourself… “Why am I starting to look for novelty?”


After being exposed to the inner workings of people around the world, I can tell you one thing without doubt.

We all say things to ourselves that we wouldn’t dream of saying to someone else.

You pick up on your small failures, use them to overshadow your big wins, and then start nit-picking yourself through to failure.

Negative feedback is quick to sabotage, and brings failure on fast.


You seek a perfect plan. Or, as a result of having suffered from other Perils in the past, believe that you need a plan that’s made just for you.

If you believe that nothing works for you, nothing will.

And not because nothing works, but because you’ll subconsciously find a way to sabotage it to preserve your model of reality.

But Before You Can Beat Your Peril, You Have To Truly Understand It. An Overview Is Not Enough.

What I’ve shared above is just the tip of the iceberg.

It’s also why I wrote Stay Leaner, Longer.

As someone who has dealt with each of the Perils first hand, I know how hard it can be to overcome them.

Especially when you don’t have someone to guide you through the process.

So over the course of 7 months, I took everything I know…

And distilled it down into an easy to read book.

I then worked with two editors to make it as effortless to read as possible. And finally, I handed it off to a world class designer so that it would be enjoyable to read, too.

Today, I’m excited to share with you what you’ll learn about overcoming your Perils and finally getting the results you’ve worked so hard to obtain.

Here’s what to expect…

In Stay Leaner, Longer, You Will Learn:

+ Each Chapter Includes:

Get Stay Leaner Longer Today

Stay Leaner, Longer Helps You Break The Mindset Mistakes That Lead To Diet Rebound.
Secure 256-Bit Encrypted Payment + Money-Back Guarantee

Praise For JC And Stay Leaner, Longer

“This is something people NEED to read. JC tells you everything you need to know to not just LOSE fat, but to ensure you keep it off long-term, and that, in my opinion, is key.

And here’s some more good news: it’s simpler than you think to achieve and JC shows you exactly how – no guesswork required.”

— Nia Shanks, NiaShanks.com | Lift Like A Girl

“This book is exactly what the fat loss industry needs.

Instead of writing yet another book on macro ratios, metabolic resistance training, or “one weird trick,” JC goes after the heart of the matter. When looking to finally achieve your fat loss goals, the knowledge gap is a small part of the equation.

Anyone who actually works with people day in and day out knows that discussing mindset isn’t touchy-feely woo woo. It’s the only way to make real lifestyle change. Addressing the psychological frame is the missing link, and JC finally gives it the justice it deserves.”

— Mark Fisher, MarkFisherFitness.com

“Follow the wrong ‘guru’ or ‘expert,’ and your quest to get fit is going to end badly. Either you’re going to see some results at the expense of your physical and mental well-being and eventually give up, ‘realizing’ that getting in shape is just too damn hard, or you’re going to fail to see results and battle daily with frustration and anxiety until your patience finally expires.

It doesn’t have to be like this, though. Building a strong, muscular, healthy body doesn’t have to be confusing, grueling, or even inconvenient. You can enjoy the process and see steady changes week after week, calm in the knowledge that your ultimate goal is out there on the horizon, perfectly visible and attainable.

That’s what this book is all about. In it, JC calmly shows you 6 of the biggest psychological pits of fitness failure and frustration that swallow up millions of people every year, and then shows you not just how to avoid them but the sensible, no-BS path to building the body of your dreams and enjoyable maintaining it for the rest of your life.

That last part is key, too. Getting and staying fit doesn’t require that you ‘sacrifice everything’ or develop personality disorders. Read this book and you’ll learn how to approach fitness in a way that not only guarantees long-term physical results but enhances your mental and emotional health as well.”

— Mike Matthews, Muscleforlife.com & Legion

“This book encapsulates everything I’ve ever wanted to teach and learn over the last decade. Had this been available in the industry earlier, it would have transformed the way that people think about fitness — understanding how to change yourself for good.

That being said, I am very glad it’s available now. Not only is it inspiring to me as a veteran coach and dieter, but I think that it could change the lives of every single person that reads it.”

— Dick Talens, Co-Founder Fitocracy, Greatist’s 94th Most Influential Health And Fitness Person

“Let us be clear: Stay Lean, Longer is a fitness and weight loss book that doesn’t actually offer any workouts, meal plans, or a miracle in a bottle. What it does offer are the reasons why weight loss is so hard for people and then the real, actionable steps that can be taken towards real, no-bullshit results.

The book does not hold the answers you necessarily want to hear, but they’re the answers that you and everybody you know who has ever ever struggled with weight loss needs to hear. Buy this book immediately for the good of cat-kind.”

— Stephanie Lee, Creator FitnGeeky.tv, Editor Bodybuilding.com

“JC Deen gets it. You can have the exact right macronutrient ratio based on DEXA-analysis of body composition and DNA testing and a lifting routine that is precise down to the tenth of a pound and quarter of a rep none of it matters if you don’t get your mind right. The Cartesian dualiasm of mind and body is dead.

There is only the body part of which is the mind. Understanding that allows you to begin to consider the role your mind plays and only when you do that you can finally unlock your ultimate potential. Stay Leaner, Longer is the key.”

— David Dellanave, World Record Jefferson Deadlift holder, author of Off The Floor: A Manual for Deadlift Domination

“Most fitness books cling to the widely held belief that nutrition and exercise are the only keys to fitness success.

JC’s book goes much deeper,
exploring the true source of failure and success – the mind. If you suffer from fitness TMI (too much information) and want to learn how to finally get fit once and for all – buy this book and let JC show you the way.”

— Jay Scott, Host of the Full Disclosure Fitness Podcast

“In his new work, JC is shedding light on the missing piece for many of us when it comes to consistently practicing positive fat loss and training behaviors: getting our mind right!

For me personally, this has been an eye-opening look into where my pitfalls are and why they keep happening over and over. I’m finally starting to focus on my mindset and my approach to consistency where my diet is concerned. Each time I see a peril crop up or realize that I am doing something on auto-pilot that will not drive me toward my goals, I stop and consider the behavior.

Although the hard work is in the execution of change, JC has helped boil down the mindset work into manageable chunks that can be practiced daily.

After white knuckling myself for years into “compliance”, I’m starting to try self-trust, self-compassion, and focusing on laying down one brick at a time.”

— Danielle Gallo, JCDFitness.com client

“Apart from being one of the few trustworthy people in in the fitness industry, JC has touched on something that is often overlooked in this book. While most “gurus” are afraid to tell you that your mindset is responsible for 99% of your fitness results, JC has dedicated his career to it.

Instead of quick fixes or magic solutions — that never last — JC goes over the foundation of fitness, a secret all the lean people know —> habits, consistency, and mindset is more important than the latest “tips and tricks” (which are mostly just marketing angles meant to sell you something).

The powerful lessons covered in this book are made so simple and easy to apply into everyday life. And aside from getting and staying lean, these lessons can be attributed to attaining anything great in life.

I will be wholeheartedly recommending this book to friends and clients alike for a long time to come, because, trying to get lean without the right mindset is like building a house on a swamp.”

— Alon Shabo, ACSM CPT

“So, you have all the technical knowledge in how to train and diet, but you still can’t seem to get results? – So often it’s the mental aspects, rather than the technical, that hold people back from achieving their physique goals.

JC Deen’s book is the best and most applicable I’ve read on the subject. Highly recommended.”

— Andy Morgan, Owner and Coach at RippedBody.com

“Before I get into telling you how helpful I found “Stay Leaner Longer” I want to give you a brief background of my training history. I have always been an athlete, from gymnastics to soccer, dance, fitness training & MMA for 25 years so I generally take outside advice with a grain of salt.

Two years ago I broke my foot, unable to do any physical activity I got depressed and spiraled into poor diet leading to poor health. Finding JC Deen on the internet one night I decided to give one of his programs a try. I’m now 3 weeks into it and already seeing changes in my physique, improvements to my overall health and my general well-being.

Taking the next natural step I read this book, “Stay Leaner Longer” and found within its pages the encouragement I need to get my head back in the game.

Packed with solid information, JC inspires readers of any level of fitness to question what this lifestyle means for them, really highlighting the importance of the mind/body connection so necessary to any successful training routine. I strongly recommend this book to anyone interested in taking their workouts to the next level, from beginner to advanced. The knowledge found within its pages is a valuable tool for everyone.

Thanks to JC Deen and his supportive online community I have not only enjoyed the past 3 weeks of getting my health back on track but I look forward to jumping into the next level of commitment!”

— Bele, TRC Member

I truly enjoyed Stay Leaner, Longer.  It may sound funny, but I would call it a page turner! I’ve read quite a bit about fitness, dieting and health (and come up with analysis paralysis more often than not).  I loved how it went deeper than that.

My biggest takeaway is having knowledge about exercise, weights, macros, diet is critical, but having a psychological/ emotional foundation is far more crucial.  As I read it, I kept thinking this information doesn’t just apply to weight loss, but balance across all types of success.  

Personally, I learned that I need to work on the analysis paralysis piece: I’ve played that game too long.  It struck me that people have been improving their health long before the plethora of information on the internet by just putting in the manageable workload.  Chip away.  Make progress, and don’t focus on the perfection.

Thank  you again for giving me this insight!

— James O. Coaching Client

100% Money-Back Guarantee

My entire business, and ability to reach my goal of helping millions of people around the world, is built entirely on my reputation. It’s why I rarely release products, and only do so when I am absolutely satisfied with them.

It’s also the reason I offer my No-Risk Guarantee to you as a customer. If you purchase Stay Leaner, Longer, and do not feel it was worth the money, let me know. I will refund every cent if you aren’t entirely satisfied within 30 days of purchase.

online fitness coach
JC Deen, Fitness Coach & Writer

Get Stay Leaner Longer Today

Stay Leaner, Longer Helps You Break The Mindset Mistakes That Lead To Diet Rebound.

Secure 256-Bit Encrypted Payment + Money-Back Guarantee

Note: Stay Leaner, Longer Is A 100% Digital Book That You’ll Receive In PDF Format Immediately Upon Purchase | Disclaimer | Privacy Policy

JC Deen is a nationally published fitness coach and writer from Nashville, TN. Currently living in the blistering Northeast. Follow me on X/Twitter