I Don’t Want to Get Big and Bulky: Fitness Marketing and its Effect on Women

I imagine people are laughing when they see me in the coffee shop, propped back reading Women’s Health or Fitness magazine.

I’m perfectly okay with this as I have my reasons for maintaining a subscription to said magazines.  It’s not for the training or nutritional advice, nor is it to improve my sex life.  I mainly read these magazines because I don’t quite understand women.

No male does.  However, I long to get a glimpse of what’s going on between their ears, at least from a fitness standpoint.

On the other hand, one thing I do understand quite well is marketing and sales psychology.

I also know how to write a training program and give someone dietary advice that’s inline with their goals.

What I’m finding in the magazines, on TV, and on the products we continually see in the retail outlets, are not necessarily in line with what it takes to get great results – especially when it comes to the female physique.

There are a few problems that I hope to shed some light on today with this article.

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Meal Frequency: How Many Meals Per Day Should You Eat?

Taking your food with you?  Eating every 3 hours?  Are you sick of it?  I was…

Meal Frequency – The Dogma That Will Not Die…

Yes, I called the idea of eating 5-6 small meals per day dogma. I have not lost my mind and I am not ignorant, or uneducated. I am quite the opposite. I have spent many hours reading and learning about this common misconception we as fitness enthusiasts and bodybuilders have been mislead to believe. We have come to believe that eating 5-6 small meals throughout the day is superior and optimal when pursuing that coveted physique. I used to subscribe to the notion that one could only process 30-35 grams of protein for each meal and any excess would just pass through your digestive system unused or “wasted.” This notion has been touted by many fitness pros as well as protein supplement companies for years.

Read moreMeal Frequency: How Many Meals Per Day Should You Eat?