December 27, 2010 By 47 Comments

Fitness Claims and Marketing – How Our Emotions Control Us

As I progress in my studies (both academic and personal reading), I am becoming more intrigued with the how’s and why’s regarding our decision-making processes.  The more I learn about emotions and the psyche, the better I understand just how powerful the manipulation of one’s mind can be.

In the fitness industry, as well as others, there’s some mad cash to be made.  Take a look at any fitness magazine and the contents are flooded with advertisements.  Most, but not all fitness websites have some form of advertising in place or a product to generate revenue.

Go to any commercial gym and I can guarantee you there are people whose job is solely to generate revenue by initiating and closing sales of personal training packages and gym contracts/memberships. [Read more...]

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November 28, 2010 By 37 Comments

How I Gained 6.2 Pounds of Muscle in 48-hours…

Image Credit: skippyjon

Here’s the deal.  I know I’ve been writing for the last two years about how we should all be sensible and practical when approaching this physique-enhancement venture.  But it’s time I come clean and be real with you once and for all.  I know, I know – some of you are going to be very disappointed but I just can’t contain myself any longer.

I need to let you in on a little secret.

I’ve been working behind the scenes on a project very few know anything about. I know you think I’m some sweet, southern boy who loves to talk fitness but over the last year, I’ve even spent a majority of my time in Europe and Asia performing studies on myself under the close watch of the most brilliant scientists.  It’s sure to put all the fitness gurus out of business and it’s going to piss very many people off.

If you’re tired of wasting your time in the gym, and spinning your wheels, look no further; for your life is about to change. [Read more...]

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September 7, 2010 By 14 Comments

Ashley Greene, Women’s Health and Misinformed Vampires

Image Credit: katiewilliams94

Due to my pseudo-obsession with vampires (mainly their ability to live eternally), I couldn’t help but notice the dashing figure gracing the cover of the July/August issue of Women’s Health.  For those of you who missed it, the lovely lady is the esteemed Ashley Greene from the Twilight movie series.

While I cannot admit to having watched any of the films, I do know who she is, for some odd reason.  (Ashley, if you’re a reader of mine – call me?)

As an avid fitness enthusiast, reading is a part of my daily life.  My usual material rotates between online articles, training manuals, the occasional PubMed paper and even the good old magazine.  Oh yea, I have a confession to make – I am subscribed to both Women’s Health and Fitness Magazine. [Read more...]

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August 1, 2010 By 9 Comments

The Digg of the Fitness Niche? – FitMarker fills the Social Media Void

If you’ve been online for any period of time, the terms social media, social bookmarking and even social media marketing probably ring a bell.  I’m willing to bet everyone here has heard of Facebook, Twitter, Reddit, Digg, StumbleUpon, Myspace, Delicious, etc.  The list is virtually endless.

In lieu of simply being aware of this social media extravaganza, I’m willing to wager that you probably have profiles on most, if not all of these websites.  If you don’t, you either aren’t “in the know” or you simply have no interest in such outlets.  That’s fine as I understand many of them are nothing but a big waste of time for some people.  That’s perfectly okay.

However, social media is a big reason many of us enjoy the internet and it’s largely responsible for how many of us stay up to date with all we’re interested in.  Heck, I know I rely on certain social media niche resources such as Sphinn to keep up with marketing news and while I have a love/hate relationship with my personal Facebook account (I even deactivated for more than a year once), it’s been monumental in my keeping up with old friends, teachers and colleagues. [Read more...]

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