I imagine people are laughing when they see me in the coffee shop, propped back reading Women’s Health or Fitness magazine.
I’m perfectly okay with this as I have my reasons for maintaining a subscription to said magazines. It’s not for the training or nutritional advice, nor is it to improve my sex life. I mainly read these magazines because I don’t quite understand women.
No male does. However, I long to get a glimpse of what’s going on between their ears, at least from a fitness standpoint.
On the other hand, one thing I do understand quite well is marketing and sales psychology.
I also know how to write a training program and give someone dietary advice that’s inline with their goals.
What I’m finding in the magazines, on TV, and on the products we continually see in the retail outlets, are not necessarily in line with what it takes to get great results – especially when it comes to the female physique.
There are a few problems that I hope to shed some light on today with this article. [Read more…]