Image Credit: Heather Buckley
Within recent developments, a few colleagues pointed out an interesting new product I wanted to share with all of you. However, I’m not suggesting you buy it or even waste your time reading about it. Today, I simply wish to illustrate a few points and further the education of those who aren’t in-the-know.
In the past, I’ve been labeled as the consumers advocate for fitness enthusiasts and while I find it a little humorous, I sort of take it seriously. So what if I care about what you’re filling your mind with on a daily basis?
In fact, I’m pretty passionate about helping you rid yourself of a harsh relationship with your cheeseburger. I love getting people to think about their personal fitness routine as a journey and a positive experience as opposed to a daunting obligation.
Now back to this awesome product. Ladies and gentleman, I now introduce to you MAG-10 Pulse Fast – 36-Hour Physique Transformation Breakthrough.
You read it right. When T-Nation (or T-Muscle?) first came out with their breakthrough I, Bodybuilder program where the trainees couldn’t do a proper hang clean, I was a bit skeptical. Then, when they came out with The Anaconda Protocol, in which they were scamming newbies out of $350+ dollars for a month’s supply of product, I was just floored.
Today, I don’t wish to hate. I’m merely writing to point out some flaws and will hopefully open the eyes of a few who’ve been led astray in the past by big promises, false hopes, and glossy pictures providing “proof.”
Fasting and its Popularity
If we backpedal just a few years, mentioning fasting and fitness in the same sentence would result in blank stares, often sprinkled with some pretentious remarks in return.
However, thanks to Martin Berkhan (fasting myths debunked), Brad Pilon and a few others who were willing to go against the grain of modern dogma, fasting is not such a taboo term in our world of physique development anymore.
Of course, you have the narrow-minded who will never listen due to an inability release their false beliefs and old habits. And that’s okay, but one should always be weary of those unwilling to have an open mind.
In fact, I’ve been practicing intermittent fasting for the last 3+ years and while I don’t do it strictly on a daily basis anymore, it’s because of my letting go of the meal frequency dogma that I no longer worry about missing breakfast and lunch due to my hectic work schedule.
A Look At The Product
Upon reading the sales page for Mag-10 Pulse Fast, just about anyone will be impressed, and for those who are unfamiliar with all the cow manure floating around on the internet these days, they’ll be sucked in immediately.
Yea, the copywriting is pretty damn good. It gives a person hope. This is what great copywriting is supposed to do – it gives you a reason to act.
However, we must learn to read between the lines. A spade is a spade no matter what you’d like to call it.
One serving of Mag-10 Pulse Fast is basically around 10g of protein in a liquid mixture. The dosing schedule is over a 36 hour period with a pulse at around every 2 hours or so. It varies depending on your training schedule but that’s the gist of it.
So what’s the big deal?
There isn’t one. This really isn’t a true fast by definition. A steady dose of 10g protein, over a total of 20 waking hours at their recommended intervals, equates to about 100g protein you’d be consuming for the day.
In fact, the ideas remind me of the wildly awesome Rapid Fat Loss Handbook by Lyle McDonald. If you know anything about the book, this diet is based around lean protein for a short period, which actually mimics the effects of a fast, but eliminates the consequences (muscle loss) often associated with prolonged fasting.
But It Sounds So Awesome!
If you’re unfamiliar with fasting, or if you’re desperate for a surefire fix, then the Mag-10 Pulse Fast is going to look pretty enticing. As you peruse the product page, you’ll notice how the most jacked of behemoths swallow the left portion of the body copy.
Thusly, it’s obvious their monster physiques were built on nothing but Anaconda, I, Bodybuilder and now, Mag-10 Pulse Fast.
However, the truth is sour.
Those guys didn’t build their physiques with Anaconda or Mag-10 Pulse Fasting. They did it through years of hard work, copious amounts of food, and because they had the mindset + resources necessary to accomplish such a feat.
How do I know this?
Because Anaconda is not special – it’s just a few silly, expensive supplements in a fancy package. Plus, those guys have been lifting for many years – way before Anaconda was ever thought of.
I love the irony in this quote from the sales page:
Muscle-building magic is not in a pill, it’s in your body.
You just need to know how to turn it on.
It’s funny because these statements are so true. However, you will soon learn at the end of the pitch that there is indeed a magic pill. And it’s going to cost you.
If you’re familiar with T-Muscle, intermittent fasting hasn’t been discussed too much, and when it does come up, it’s often on the forums. Like most online debates around fasting, a myriad of people jump in with their bro-knowledge and offer a rebuttal as to why fasting is bad for your health or why it’s extremely catabolic.
However, it’s important to understand how their decisions are often skewed by either what they’ve been told, or a lack of education on said topic. But it only gets harder to cut through the BS when we’ve multiple sources, authorities, and medical literature on both sides of the fence.
Allow me to illustrate.
If you had the chance to check out this article, you’ll find Dr. Jonny Bowden discussing fasting in the first few pages.
Here’s an exact quote from page two:
But don’t use fasting as a weight-loss strategy. It never works. Even in the mice experiments, the mice overcompensated for their fast days by overfeasting on the eating days, so that at the end of the week they had consumed the same amount of calories as they normally would.
First of all, I’m always leery of statements like ‘it never works’ or ‘results are guaranteed’, etc. The reason why is because our world is full of grey. As much as I’d love for everything to be black and white, it’s unrealistic to foster such expectations.
So, in light of his statements, I’d beg to differ.
If you head on over to Martin’s blog, you’ll see a multitude of clients using fasting as means of effective, maintainable fat loss and retention of muscle mass. Brad Pilon has helped thousands of folks get to their goal weight by doing a 24-hour fast 1-2 times per week.
I’ve had clients who went from rigid meal schedules to very relaxed eating patterns, in which they’d fast until mid afternoon with no ill effects.
Fasting may not be for everyone, but the point is clear – there is no room for absolutes.
Getting to the Point
The writing is on the wall here. As I mentioned earlier, Intermittent Fasting has been the buzz of the fitness world over the past year.
It’s no surprise either – as fitness enthusiasts/pros, we’re often known to be an obsessive crew whose lives and schedules often revolve around our eating patterns. Intermittent fasting has been a savior to many who were once overwhelmed with their eating habits.
This is why Mag-10 Pulse Fast is here to solve all your fat loss, and muscle gain needs. It’s here to help you build the biggest, leanest physique you ever dreamed possible.
Unless you have a need for a thinner wallet, I’d stick to your preferred methods of intermittent fasting.